I spent 5 years building high-converting pages across 30+ industry.

Hundreds of projects. Hundreds of millions in revenue generated for clients. The work was good.

But SaaS companies were the ones that stayed with me. The waste was so visible it was hard to look away.

I'd talk to founders who'd just raised $15M, $30M, $50M. Hundreds of thousands of visitors hitting their site every month.

And the site converted at 2%, maybe 3%.

They'd almost always tried to fix it the same way.

Hire a design agency -> Rebuild the site -> Post it on LinkedIn -> Get compliments from their investors -> And watch the conversion rate stay exactly where it was.

Some tried running tests in-house. Set up Optimizely, ran a few experiments. Then the testing died because there was no research underneath it.

Just guessing with better tools.

A few tried AI CRO products. And the tools did produce small gains.

But optimizing a site that has the wrong messaging and unanswered objections just makes a broken thing fail slightly faster.

I kept coming back to the same question.

Why is nobody starting with the customer?

Why is nobody listening to sales calls to find out what objections the site isn't answering?

Why is nobody reading session recordings to understand where people stop and why?

That's what I built Helios to do. Research so deep that every test is original to the company. Not pulled from a playbook. Built from your data, your customers, your market.

And if we're that confident in the methodology, we should be willing to tie our income to it.

So we did.