First tests go live within 1-2 weeks. That includes the full research phase and test design. Some partners see RPV lifts in the first cycle. The compounding effect builds over 6-12 months.

Ask yourself three questions. Are they building original hypotheses from your customer data, or pulling from a test library? Are they implementing everything, or handing your team briefs? And are they tying their compensation to your results? If the answer to any of those is no, you're overpaying for a weaker model.

Most CRO fails because it starts with a test pattern instead of research. The agency picks something "proven," applies it to your site, and hopes. When it doesn't work, they try the next pattern. We start with your customers, your data, your specific gaps. Every hypothesis is original to your business.

A redesign changes how your site looks. CRO changes whether it converts. Most SaaS websites that get redesigned convert at roughly the same rate afterward because the new site was designed around internal opinions and aesthetic preferences, not customer research. We work with your current site, find out what's actually stopping visitors from converting, and fix those specific things.

Most internal testing programs stall after a few months because there's no research engine feeding them. The team runs out of ideas, or the ideas they have aren't grounded in real customer data. We bring the research layer: VOC analysis, sales call mining, session recordings, competitor teardowns. Every test we run comes from a hypothesis built on your actual buyer's behavior and psychology, not assumptions.

AI tools are good at personalization, traffic routing, and speeding up basic A/B testing. We use some of them ourselves. But AI optimizes within the constraints of what already exists on your site. It can't interview your customers, identify the objections your sales team hears every day, or build a messaging strategy from original research. AI makes a decent experience slightly better. We figure out why the experience isn't working and rebuild it based on what your buyer actually needs to hear.

Access to analytics, heatmap tools, and CRM data. A few hours for stakeholder interviews during the research phase. That's it. We handle everything else. Your team's roadmap stays untouched.

3 months. CRO that compounds requires time. If you're looking for a quick test, we're not the right fit and we'll be upfront about that.

Small monthly base plus performance compensation tied to RPV lift. Performance fee only kicks in above 5% improvement. Exact numbers depend on your traffic volume and current conversion rates. We walk through it on the intro call.

No. Our methodology, research frameworks, and team experience are built around B2B SaaS, AI, and Tech. That focus is what makes us good at this specific problem.